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The United States Tour Operators Association (USTOA) will maintain its first Sustainability is Responsibility (SIR) Summit from May 24-26, 2022. The summit can be held in collaboration with Visit Norway at Thon Hotel Nordlys within the Arctic metropolis of Bodø—one of many nation’s areas most susceptible to local weather change.
Designed to foster future partnerships, revolutionary approaches and cross-sector studying, SIR will function a platform for the affiliation to leverage the collective mind energy, insights and community of the USTOA Active and Associate Members to set the trail for a extra sustainable future for the journey sector.
Highlights embrace panel discussions that includes USTOA Active Members facilitated and moderated by Malcolm Preston, former PwC world head of Sustainability Services, and Greg Takehara, CEO of Tourism Cares.
Terry Dale, president and CEO of USTOA, stated that the summit is a significant element of the affiliation’s fiftieth anniversary 12 months. “As USTOA continues to look 50 years forward throughout this anniversary year, the summit will help unite the industry under the common goal of making a positive impact to ensure the preservation of human, natural, and cultural capital in destinations across the globe.”
“Visit Norway is really pleased to host the very first SIR Summit and is inspired to share the insight and learning from actively working with sustainable destination development for more than a decade. Sustainability is very important for Norway, through all industries and levels of society. Stakeholder engagement from locals and communities, corporations and governments, continues to be high and active. Sustainability is part of our life now, highly integrated in any innovation and product development, as well as a standard measure for success and profitability,” stated Hege Barnes, regional director Americas at Visit Norway.
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