The submit Air New Zealand highlights Māori culture in safety video appeared first on TD (Travel Daily Media) Travel Daily.
As New Zealand reopens to the world, Araraurangi Air New Zealand has launched a brand new safety video, and this time it’s the story of the Tiaki Promise. A promise that encourages each New Zealanders and worldwide guests to take care of our place, our culture and our folks.
The story follows Tiaki, a younger man who boards a waka rererangi (flying canoe) and units off on an journey throughout Aotearoa. With the assistance of Air New Zealand and Julie (a personality that embodies the remainder of New Zealand), he visits 4 Māori guardians together with Papatūānuku (the land), Tangaroa (sea), Tāne Mahuta (forest) and Ranginui (sky). Along the way in which he seeks recommendation from these guardians on how higher to take care of them.
Air New Zealand General Manager Brand and Marketing Jeremy O’Brien says as folks begin to return to Aotearoa, this safety video is an invite to them to behave as guardians whereas they’re right here.
“We need tourism to construct again higher than it was earlier than and a part of that’s to share with our guests a way of kaitiaki – to encourage them to behave like guardians of our nation. Our safety movies are world famend and thru them, we now have a chance to teach and encourage ourselves, our clients and Aotearoa on the significance of Tiaki and every thing it stands for. It’s about being good hosts, and good guests.
“Julie’s character in the safety video is there to indicate that caring for New Zealand isn’t one thing Tiaki can do alone. It requires all of us to comply with the Promise and decide to defending Aotearoa for future generations to come back.
The airline labored carefully with the New Zealand Māori Arts and Crafts Institute to design the waka and its carvings. From there it was taken to the assorted filming areas and flown on wires to create actual shadows and textures for post-production.
Cutting-edge LED stage screens, used in The Mandalorian TV collection, helped to deliver the legends of Māori culture to life, and it was this movement expertise that created a seamless shift from the true world to the fantastical.
Tiaki and the Guardians can be rolled out throughout Air New Zealand’s worldwide and home fleet from 9 May 2022.
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